Are you planning to take your business online? If yes, your first objective must be to design an interactive and impactful website. There are plenty of software platforms that you may find online to design a new website for your business. Most people prefer using Magento and Shopify for leading their website development tasks. However, beginners often get confused about which one of these to choose.
Shopify is widely recognized for designing online stores, while Magento is an open source solution same as WordPress that you can install on your device freely. If you are a beginner, the article below may help you understand the difference between these website designing platforms.
What do you need to know about Magento?
Magento is an open-source eCommerce platform that provides complete flexibility to the merchants for designing shopping carts with enhanced functionalities online. It requires you to get a web hosting service and install the software on your system. With Magento, you can create a full-fledged eCommerce website, add several products to it, set up a shipping process, accept payments through credit cards and customize different design elements as per the specific needs of the business.
Incredible features of Magento:
- Along with the basic shopping cart capabilities, it allows users to avail instant checkout feature to ease the purchase process on the website.
- Magento comes with advanced site management options that ensure enhanced control of multiple stores & websites through a single admin. You can also preview, create and schedule content updates with ease.
- Magento works well with all popular payment gateways such as Braintree and PayPal etc. to ease the purchase experience. This website development platform allows business owners to manage payments from different countries with multiple currencies.
- Magento comes with more than 100 predefined reports and nine different reporting dashboards that allow easy creation and editing of reports.
- With Magento, you can also find several interactive ways to engage with your customers such as login checkout, guest checkout, coupons, email marketing campaigns, product wish lists, and many more.
- Magento has more than 4500 extensions and add-ons that you can download at any time to improve the functionality of your store.
What do you need to know about Shopify?
Shopify is better recognized as a fully hosted eCommerce solution that makes it easier to build and operate stores online. It gives you easy access to more than 80 themes along with drag-and-drop builders to design a website. You can list unlimited products and make use of a mobile shopping cart to design your business terminal. Users can access the most suitable subscription plan at a specific price and gain access to a specific set of features to build and run an online store.
Incredible Features of Shopify:
- Shopify comes with its own payment processing system that doesn’t require you to pay any additional transaction fee.
- It comes with an abandoned checkout recovery feature that allows sending emails to customers for completing their pending purchases.
- Shopify doesn’t just allow you to create an eCommerce store; rather, at the same time, you can publish articles or encourage customers to do quick discussions through comments.
- Shopify can also handle all the tax-related formalities automatically based on your country or state regulations.
- Business owners can access a customizable mobile app from Shopify to manage products, orders, customers, and staff on the go.
- Shopify also comes with advanced marketing capabilities including loyalty programs, SEO, gift cards, discounts, and social media integration.
- Shopify offers 24x7 hour customer support to help you grow with your business.
Now you have gone through all the essential details to compare Magento vs Shopify for designing a new eCommerce platform. It is the right time to pick the most suitable platform and start interacting with your target audience online.
